Weekly Report

Twin Rocks Water

April 20–26, 2026

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New Customers
87

Closed deals across all channels

Ad Spend $5,875
Cost/Close $68
Meta Leads 112
Customer Sources

Where They Came From

Organic 32 closes
Meta Ads 30 closes
Other / Unattributed 23 closes
Google Ads 2 closes

Organic = direct/referral/returning customers

Platform Performance

Google vs Meta

Google Ads

$2,667 Spend
2 Attributed Closes
$1,333 Cost/Close

Meta Ads

$3,208 Spend
30 Attributed Closes
$107 Cost/Close

Meta delivering closes at 92% lower cost — Google attribution gap continues

Pipeline

Sales Team Breakdown

Josh — Main Funnel 37 closes
Paul — After Hours 34 closes
Purchase Funnel 16 orders

Total: 87 across all pipelines

Active Campaigns

Google Ads Spend Breakdown

SGM - Water Delivery $2,272
North NJ Search $360
SGM - Shopping $34

Total Google spend: $2,667 | Meta: $3,208 (1 campaign)

This Week

What We Worked On

📊 Weekly performance monitoring

Reviewed all active campaigns and pipeline activity

🔧 Campaign optimization

Bid and budget adjustments across Google & Meta

📋 Pipeline review

Tracked closes across Josh, Paul, and Purchase funnels

Next Week

What's Coming

🚀 Maintain Meta momentum

Strong $107 cost/close — continue current creative

🧪 Google attribution review

$2,667 spend, only 2 attributed closes — investigate tracking gap

📞 Lead-source audit

26% unattributed — tighten form/source tagging across funnels

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