Weekly Report
Twin Rocks Water
March 17 – 23, 2026
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New Customers This Week
71
Closed deals across all channels
Total Revenue$4,336
Total Ad Spend$4,194
Cost Per Close (ads)$145
ROAS1.0x
Customer Sources
Where They Came From
Organic / Website29 closes
Google Ads21 closes
Self-Service / Repeat13 closes
Meta Ads8 closes
29 organic + 13 self-service = 42 free customers this week
Platform Performance
Google vs Meta
Google Ads
$3,796
Ad Spend
21
Closes
$181
Cost/Close
Meta Ads
$398
Ad Spend
8
Closes
$50
Cost/Close
Meta delivering closes at 72% lower cost than Google
Sales Pipeline
Team Performance
Josh (Office Hours)48 closes
Paul (After Hours)23 closes
Online Purchases27 orders
Totals deduplicated — customers who purchased online and went through sales are counted once
This Week
What We Worked On
🔧 Fixed lead routing for Paul's pipeline1,402 contacts retagged, workflow updated
⏸️ Paused Shopping campaign$724 spent with 0 conversions — reallocating budget
📊 Full campaign audit completedAll campaigns reviewed, optimizations in progress
Next Week
Coming Up
📈 Scale Meta budget$50/close vs $181 on Google — shifting more spend to Meta
🔍 Search term cleanupBlocking wasted spend on irrelevant Google searches
🏗️ Landing page A/B testTesting new headline variants to improve conversion rate
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