Weekly Report

Twin Rocks Water

May 18–24, 2026

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New Customers
88

Closed deals across all channels

Ad Spend $7,361
Cost/Close $84
New Leads (ad platforms) 347
Lead Sources

Where They Came From

Meta Ads 326 leads
Google Ads 21 leads

Source attribution from ad platform reporting (May 18–24, 2026)

Platform Performance

Google vs Meta

Google Ads

$1,958 Spend
21 Leads
$93 Cost/Lead

Meta Ads

$5,403 Spend
326 Leads
$17 Cost/Lead
Pipeline

Sales Team

Josh (Main Funnel) 35 closes
Paul (After Hours) 41 closes
Online Purchases 12 orders

All pipeline closes for May 18–24, 2026

This Week

What We Worked On

📊 Campaign Optimization

Tuned bids and budgets across Google Search/Shopping and Meta lead-gen

🔄 Lead Flow Monitoring

Verified routing across Josh's Main Funnel and Paul's after-hours pipeline

📈 Weekly Performance Review

88 closes at $84/close across $7,361 in total ad spend — best cost/close in 6 weeks

Next Week

What's Coming

🚀 Continued Optimization

Ongoing bid and audience refinement to maintain strong close volume

🧪 Creative Testing

Evaluating ad creative performance on Meta to keep cost/lead in the teens

📞 Conversion Audit

Review conversion tracking accuracy across Google and GHL pipelines

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