Weekly Report

Twin Rocks Water

March 17–23, 2026

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New Customers
83

Closed deals + online orders this week

Ad Spend $4,099
Cost/Customer $49
Sales Closes 56
Online Orders 27
Platform Performance

Google vs Meta

Google Ads

$3,803 Spend
526 Clicks
49 Conversions Tracked
$7.23 Cost/Click

Meta Ads

$296 Spend
519 Clicks
24 Leads
$0.57 Cost/Click

Meta driving high volume at $0.57/click — strong efficiency

Google Ads Breakdown

Spend by Campaign

Water Delivery $1,842
North NJ Search $1,779
Shopping $181

Both search campaigns performing — Shopping at low budget for brand visibility

Pipeline

Sales Team Performance

Josh (Main Funnel) 38 closes
Paul (After Hours) 18 closes
Online Purchases 27 orders

56 sales-driven closes + 27 self-service orders = 83 total

Lead Sources

Where Customers Came From

Organic / Direct 18 closes
Google Ads 7 closes
Meta Ads 3 closes
Self-Service 27 orders
Untagged 28

28 closes missing source tags — likely a mix of Google & organic. Tagging improvements in progress.

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